Moscow mule - Heretic Spirits

The 1751 – Gin lane cocktail recipe by Heretic Spirits

Celebrate our high-quality gin with the Heretic take on the Gin Lane cocktail, The 1751. In 1751 Hogarth published his illustration Gin Alley, depicting the perils of gin-drinking, as a campaign against the production and sale of cheap gin. Today, we still condemn the production and sale of cheap gin. High-quality gin, on the other hand, we celebrate! Consider this cocktail an homage to all those who appreciate our gin for the work that goes into it; those who value the recipe, the patience, and the character. The 1751 is a toast to those who value the journey, rather than the destination. Cheers.

Gin lane cocktail ingredients

  • 2 oz Heretic Gin
  • 0.5 oz sweet vermouth
  • 0.5 oz simple syrup
  • 2 dashes Angostura Bitters
  • Sugar

Gin lane cocktail prep time

  • Total: 3 mins
  • Prep: 1 mins
  • Cook: 0 mins
  • Yield: 1 cocktail

Gin lane cocktail ​glassware



How to make the best Gin lane cocktail



Fill a clean martini glass with ice and soda water, once glass is frosted, empty ice and soda



Rim one quarter of the edge of the glass with a cut lemon



Dip the moistened quarter of the glass into fine sugar



Add the cut lemon, syrup, and bitters to a clean cocktail shaker




Muddle, breaking the skin of the lemon




Add gin, vermouth, and ice




Shake vigorously for a minimum of 10 seconds


step 8 serve and enjoy


Strain contents into chilled glass and add garnish…..Serve and enjoy!


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Audio recipe for a Gin lane​ cocktail – The 1751

Fall in love with the mystique of the Gin Lane cocktail

There is a certain level of romance that surrounds cocktail culture. The idea that you can look across a crowded room and catch the eye of someone special. You don’t have a lot to go off of. No name, no first impression, no idea who they are. So, where do you start? It’s difficult to get an accurate read of someone’s character with such little information, but we’ve maintained that a lot can be said about someone by their drink of choice. Shaken or stirred, tall or short, fruity or floral, fizzy or flat. Cocktails are as unique as those who enjoy them, and in some way, those cocktails can be seen as a reflection of their drinker.

So, what does your drink say about you? Or, maybe more importantly, what do you want your drink to say about you?

We’ve created a selection of craft cocktails that can help you answer those questions. Whether you choose The Skinny Strawberry Spritz to help reflect your bubbly personality, or The Silver Fox to show people that you’re a distinguished drinker with a penchant for the finer things, is up to you. The latest addition to our catalogue of conversation starter cocktails is The 1751.

Drawing its inspiration from the traditional Manhattan, The 1751 is just as flavourful and delicious as its predecessor. Using Heretic Gin rather than rye whisky produces a far deeper profile. It’s sweet, robust, and boasts a smooth and prolonged finish that accents our signature botanical blend as well as any of our craft cocktails. Consider this martini a gin lover’s dream, with all ingredients working in perfect harmony to complement our gin effortlessly.

But what does this drink say about you?

This drink is for those that want to convey a sense of mystery, to showcase the deep thinker. The classic martini silhouette and rich colour will tell those around you that you’re bold, thoughtful, and interesting.

If you were to eavesdrop on the thoughts of everyone in the room while indulging in The 1751, you might hear this:

Wow, look at that person over there. They look so suave and sophisticated with that drink in their hand. It looks incredible, I wonder what it’s like … I wonder what they’re like … Is this the most interesting person I’ve ever seen in my life? I must introduce myself … But I’ll wait until they’re done eating. Looks like they’re just finishing the last of their sushi. Sushi looks like the perfect pairing for that cocktail … I think I might be in love…


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