The History of the Vodka Shot

Why do we drink?

According to one of pop culture’s coolest vodka drinkers, Roger Sterling, “We drink because it’s good. Because it feels better than unbuttoning your collar. Because we deserve it…”

We want to honour Sterling‘s sentiments. We should drink because it’s good, because it is, in a way, a form of art that should be held in high regard. Drinking should be done responsibly and respectfully – as an appreciation for the spirit and its quality. We put a tremendous amount of time, patience, and appreciation into the production of our vodka and gin, and all we ask is that our patrons do the same when drinking them. When we create cocktails using our spirits, we do so with complete and utter love for the alcohol, and all the effort and care that the alcohol represents. We don’t see it simply as a way of getting a buzz but instead as a journey through the different layers of our craft. A craft that we are continuously striving to perfect.

With this in mind, we wanted to give our take on an increasingly common way of drinking in North America – the shooter, and developed the Heretic Spirits version of the Lemon Drop. It is a classic shot that has been popularized as vodka becomes the dominant liquor of the western world. We’ve taken the simple, traditional recipe and added one very noticeable differentiator – our vodka. By doing this, we give you the opportunity to truly enjoy the art of drinking, with a single ounce of unbelievably smooth vodka, fresh citrus, and just enough sugar to keep it all perfectly balanced.

Even though this class of cocktails is intended to be a single sip, we hope that you take the time to appreciate it. Mix up a round for your friends and family and make a toast. Treat the vodka with respect, and it’ll do the same for you.